Creating Social Media Content for the Arts: 1 Day Workshop

with Boudewien Chalmers Hoynck van Papendrecht

Duration: 1 day, May 16
Enroll before: May 12

How to synthesise an amazing-yet-complicated art exhibition into one catchy social media post? How to create content for months about a single art piece? How to capture your audience’s attention and keep them engaged?

This hands-on workshop will address the challenges of creating social media content for the arts. Whether a text update, a photo, graphic, video or link, we will learn how to make the most of social media’s different tools in ways that are brief, exciting and relevant.

This workshop is guided by Boudewien Chalmers Hoynck van Papendrecht, the former head of social media for the Van Gogh Museum, where she developed the highest engagement of any art museum in the world.

Over one day, we will focus on creating inspiring content for social media. What is required of a social media post? What are good examples and what are not? In this workshop, we will put theory into practice by creating content together, based on selected case studies.

Please note that live participation is required. This workshop is organised in collaboration with Bubble Shooters Network.

Boudewien Chalmers Hoynck van Papendrecht is social media strategist and applied psychologist who works as a consultant in the international art world. She focuses on how art can reach a broader global audience through social media. She founded her company Bubble Shooters Network in 2021 after working at the Van Gogh Museum for five years, where she created the community with the highest engagement of any art museum in the world.

For more information, please visit the website of Node Centre