An Essential Guide to Arts Fundraising

Duration: May 16 – Jun 6, 2018
Fee: 154€
Max seats: 28
Enroll before: May 12, 2018
Dedication: 3 hrs/week

As public funding for arts and culture is becoming increasingly scarce, many organizations as well as individuals working in the creative industries need to raise funds from various other sources.This course offers essential guidance to those looking to secure funding including sponsorship and individual donations for exhibitions, education programs, public events and so on. In this course you will learn the key elements of identifying potential sponsors, donors and partners as well as writing a convincing proposal. To do so, we will explore a number of case studies and class discussion will be encouraged.

At the end of the course, you will have gained a clear understanding of different fundraising approaches and have identified the best strategy for your own project. Furthermore, you will have the tools to make a strong case for support and to ensure value delivery for your project partner.

Program

Week 1: What is Fundraising? Is it different from Philanthropy?

• The distinction between fundraising and philanthropy
• Fundraising approaches and deciding what will work best for your organisation or project
• Common challenges to fundraising success
• Can fundraising be creative?

Week 2: A strong case for support: writing a convincing proposal

• Researching funding organisations, trusts and foundations
• Developing the project and the case for support
• Writing a good proposal: research, content and format
• Follow up and reporting

Week 3: Corporate Fundraising

• Researching, identifying and cultivating corporate supporters
• Asking for support and abiding by fundraising essentials (legal issues, ethical compliance, etc)
• Ensuring value delivery for the corporate partner

Week 4: Individual Giving

• Different methods of individual giving: case studies
• Identifying and cultivating donors
• Establishing a donor experience
• Donor stewardship

For more information and to apply, please visit: https://nodecenter.net