Managing an Art Gallery with Doris Friedl

Duration: Jan 17 – Feb 14, 2024
Fee: 189€
Max seats: 32
Enroll before: Jan 14, 2024
Live sessions: 2 hrs/week

December Special: Get a 20% discount by using code twentyfour at checkout. Only until December 31st.

Whether you want to run a small commercial art space or a large international business, gallery management requires a wide spectrum of strategic, administrative and creative skills. The manager is the person in charge of the success of the gallery both in its artistic development and in its financial prosperity. This course offers a practical approach to how a commercial gallery functions and will give you the fundamental knowledge to successfully develop and manage one yourself.

The program delves into the main tasks of a gallery manager and the different aspects of gallery operations. First, we will start with strategies for developing your business identity and explore the relationship between the gallery and its pool of artists. Second, we will analyse the role of marketing and how it can be mobilised for greater success in selling. In the third session, we will go through the core of office organisation including daily administration and maintaining an inventory. Finally, we will focus on the logistical tasks under the manager’s supervision: from artwork production to its delivery to the client.

Following this course you will gain a full understanding of what makes a successful and flourishing business. We will also learn from common mistakes so that you can establish a reputable and long-lasting art gallery.