This course will give you the know-how to communicate your project and bring it into the spotlight – from preparing a press release to spreading it across the web.

Producing a good communication campaign doesn’t help only your current project but contributes to the success of all your future projects. If you need to spread the word about an artist, an exhibition, a publication, a cultural event or within an institutional frame, acknowledging and understanding communication strategies and their impact is the key to success.

This course will address the main elements of communication: visual identity, websites, print media, social media strategies and trends, analytics, press work and public relations. The course will dive through a variety of practical examples and presents several internet-based tools that will help you overview and organize your communication campaign.

*This course is ideal for artists, curators and cultural managers who are working on a personal cultural project (exhibition, publication, event…). The course can be adapted to projects of any size.