Duration: July 25 – August 1, 2024
Fee: 189€
Max Seats: 28
Enroll Before: July 16, 2024
Live Sessions: 2 hours/week
How to synthesise an amazing-yet-complicated art exhibition into one catchy social media post? How to create content for months about a single art piece? How to capture your audience’s attention and keep them engaged?
This hands-on workshop will address the challenges of creating social media content for the arts. Whether a text update, a photo, graphic, video or link, we will learn how to make the most of social media’s different tools in ways that are brief, exciting and relevant.
This workshop is guided by Boudewien Chalmers Hoynck van Papendrecht, she is the founder of the social media strategy consultancy for the art world –Bubble Shooters Network– and the former head of social media for the Van Gogh Museum, where she developed the highest engagement of any art museum in the world.
Over two Thursdays (3pm – 7pm Berlin Time CET), we will focus on creating inspiring content for social media. What is required of a social media post? What are good examples and what are not? In this workshop, we will put theory into practice by creating content together, based on selected case studies.
Please note that live participation is required. This workshop is organised in collaboration with Bubble Shooters Network.
About Boudewien Chalmers Hoynck van Papendrecht
Boudewien Chalmers Hoynck van Papendrecht is social media strategist and applied psychologist who works as a consultant in the international art world. She focuses on how art can reach a broader global audience through social media. She founded her company Bubble Shooters Network in 2021 after working at the Van Gogh Museum for five years, where she created the community with the highest engagement of any art museum in the world.
