The Art Explora Foundation unveils winners of European Award
#ArtExplora #EuropeanAwardThis year, Art Explora is initiating the first edition of the Art Explora European Award in partnership with the Académie des Beaux-Arts. The goal is to foster opportunities to share arts and culture with everyone. The Award aims at giving a real boost to innovative projects carried out by European cultural institutions in order to broaden their audiences. The result is visibility for these initiatives: the development of a platform for exchanging ideas and providing operational support for executing the three winning projects by awarding a grant of 80,000 EUR for the 1st prize, 50,000 EUR for the 2nd and 20,000 EUR for the 3rd. This first edition was a real European success with 350 applications from 20 different countries and the participation of many major institutions.
Mucem, Museo Nacional Thyssen-Bornemisza, and The National Gallery, London receive first European Award
1st prize: Mucem – Musée des civilisations de l’Europe et de la Méditerranée, Marseille, France, for the project Destination Muceum
Destination Mucem is a new mobility project aimed at remote areas: every Sunday, a free bus service is offered to drive people living far from the city center to the museum. This service enables new audiences to create a special link with the museum. During the trip, a personalized and fun mediation is offered in order to prepare the visit in a friendly atmosphere. On arrival at the museum, the public is given a free ticket. The bus will serve four different routes, and its different stops will be prepared by a large communication campaign with local actors.
2nd prize: Museo Nacional Thyssen-Bornemisza, Madrid, Spain, for the project #VersionaThyssen
This project has already experienced eight editions (the 8th one is ongoing). For each edition, the museum offers young people the opportunity to freely reinterpret one or more artworks from its collections, and to post the result on social media with the hashtag #VersionaThyssen. A jury of professional artists selects the winners. The creations are showcased during evening events at the museum or in digital ceremonies due to the Covid-19 situation. More than 6,500 reinterpretations have already been proposed.
3rd prize: The National Gallery, London, United Kingdon, for the project Jan Van Huysum Visits…
The National Gallery National Gallery: Jan Van Huysum Visits… is the sequel to the hugely successful 2019 project Artemisia Visits… For Artemisia Visits… Artemisia Gentileschi’s Self Portrait as Saint Catherine of Alexandria (about 1615–17) toured to five unusual and unexpected non-museum venues across the UK—a doctors’ surgery, a girls’ school, a women’s prison and two libraries. In 2021 the National Gallery will tour Jan van Huysum’s Flowers in a Terracotta Vase (1736–37). This dazzling 18th-century painting will “pop up” in six new unusual locations across the UK. The aim is to promotee wellbeing and engaging intergenerational communities, including those most affected by Covid-19. The Gallery will work with local cultural and community partners to maximise long-term impact.
© Art Explora