with Boudewien Chalmers Hoynck van Papendrecht
How to synthesise an amazing-yet-complicated art exhibition into one catchy social media post? How to create content for months about a single art piece? How to capture your audience’s attention and keep them engaged?
This hands-on workshop will address the challenges of creating social media content for the arts. Whether a text update, a photo, graphic, video or link, we will learn how to make the most of social media’s different tools in ways that are brief, exciting and relevant.
This workshop is guided by Boudewien Chalmers Hoynck van Papendrecht, she is the founder of the social media strategy consultancy for the art world –Bubble Shooters Network– and the former head of social media for the Van Gogh Museum, where she developed the highest engagement of any art museum in the world.
Over two Fridays (3pm – 7pm Berlin Time CET), we will focus on creating inspiring content for social media. What is required of a social media post? What are good examples and what are not? In this workshop, we will put theory into practice by creating content together, based on selected case studies.
Programme
Session 1: Friday April 28th / 3pm to 7pm Berlin Time CEST
In this first session you will learn how to create a content strategy. We will examine varied cases studies to learn different ways to create a plan for social media content. During this session you will also develop your own content plan.
- Getting acquainted
- Introduction to content creation for the arts
- Overview of the organic and paid social media landscape
- What is in a content plan? – creating a calendar with complimentary elements
- Creating your own content plan
Session 2: Friday May 5th / 3pm to 7pm Berlin Time CEST
During the second day of the workshop you will learn about all different types of content and ways to spread your message on social media. You’ll learn which tool will fit which purpose and get more insights and tips and tricks on how to create engaging content.
- What types of content are possible? – stories, ads, grid posts and more
- What makes good content? – best practices and what to avoid
- Drafting your own content
