Translation from Spanish:
Announcement Director of Communications and Digital Strategy at the Museum of Modern Art of Bogotá (MAMBO)
Type of contract: service provision
Application deadline: January 12, 2024 – 12:00 a.m.
Selection and interviews: January 16 to 24, 2024
Start date: January 29, 2024 Salary: 5,000,000
About MAMBO The Museum of Modern Art of Bogotá – MAMBO is a private non-profit foundation, with a 60-year national and international relevance and trajectory, carrying out exhibition and educational projects. It has positioned itself as a cultural institution that researches, communicates, and exhibits its heritage and the various manifestations of modern and contemporary art to generate experiences and learning processes that contribute to the social transformation of the city and the country. MAMBO works to bring all audiences closer to art and culture through its programming, artistic projects, activities, and pedagogical tools. Similarly, it focuses on promoting citizen participation, involving vulnerable populations in cultural processes that promote new perceptions, attitudes, and habits that contribute to different dimensions of development, social and community life.
Summary MAMBO is looking for a Director of Communications and Digital Strategy to effectively lead the department, implementing digital, marketing, and dissemination strategies in collaboration with the Museum’s team. The selected person will be responsible for creating and executing the press and digital strategy, maintaining active communication with different areas for effective dissemination. In addition to managing the annual budget, they will be in charge of preparing monthly reports on the results of advertising and social networks. They will also assume the responsibility of developing creative campaigns, coordinating presence in digital and print media, analyzing metrics, collaborating in the production of multimedia content, organizing online and in-person events, identifying collaboration opportunities with cultural institutions and digital and print media, and must stay up-to-date on digital trends to improve MAMBO’s online presence. They should also support the preparation of management reports for entities and institutions that support the Museum.
Profile Professional in fields such as art, art history, communications, or humanities, with a master’s degree in related studies. Proven experience in directing communication strategy management and digital strategies (minimum 3 years). Solid knowledge of the national and international press landscape, as well as contemporary art. Must be a proactive and assertive person, with excellent administrative, organizational, and communication skills. Excellent writing skills in Spanish and English. Experience in leading work teams. Knowledge of CRM (Hubspot) and digital marketing.
Requirements Fill out the Google form, attaching the requested documentation in the form. Resume with work references (maximum three pages) – PDF Strategic communications and digital strategy plan according to job responsibilities (maximum three pages) – PDF.
Responsibilities General: Develop and implement MAMBO’s communications strategy to increase the national and international profile of the Museum. Identify different target audiences and stakeholders of the Museum. Support and guide MAMBO’s various public relations activities. Support the management and preparation of reports for different cultural institutions and entities. Execute MAMBO’s inbound marketing strategy. Manage relations with the press, prepare press releases, and organize the necessary associated material. Improve MAMBO’s profile on different channels, including the web and, in particular, social networks. Stay up-to-date on relevant digital and technological trends to improve MAMBO’s online presence. Analyze metrics and performance data on social networks and other digital platforms to optimize strategy. Review texts, materials, and public content produced by different areas of the Museum.
Audience Development and Loyalty: Develop communication plans and tools to promote exhibitions and adapt to different target audiences. Implement loyalty and inbound marketing plans. Develop, establish, and supervise indicators to assess the impact of actions taken, ensuring continuous improvement and audience loyalty. Identify collaboration opportunities with strategic partners to expand the Museum’s reach.
Internal Communication: Continuous collaboration with management and different departments to identify and communicate key information.
Management: Manage the communications and digital strategy team. Support the editing and supervision of written and visual content of MAMBO. Financial management of the department: development and monitoring of budgets. Manage projects within the department (website, social networks, Google Arts & Culture, etc.). Manage CRM (Hubspot). Manage presence in digital media, including coordinating interviews and collaborations. Coordinate and execute online events to strengthen MAMBO’s digital presence.
All candidate applications are welcome, regardless of origin, and without distinction of gender, religion, skin color, nationality, sexual orientation, or disability. The goal is to reflect the diversity of MAMBO both in its staff and its visitors.
Please refrain from applying if you do not meet all the requirements. If selected, you will be asked for all certificates that prove your academic and work experience.
