Node Center for Curatorial Studies
Duration: March 19 – April 16, 2025
Fee: €189
Max Seats: 32
Enrollment Deadline: March 15, 2025
Live Sessions: 2 hours per week
Whether you want to run a small commercial art space or a large international business, gallery management requires a wide spectrum of strategic, administrative and creative skills. The manager is the person in charge of the success of the gallery both in its artistic development and in its financial prosperity. This course offers a practical approach to how a commercial gallery functions and will give you the fundamental knowledge to successfully develop and manage one yourself.
The program delves into the main tasks of a gallery manager and the different aspects of gallery operations. First, we will start with strategies for developing your business identity and explore the relationship between the gallery and its pool of artists. Second, we will analyse the role of marketing and how it can be mobilised for greater success in selling. In the third session, we will go through the core of office organisation including daily administration and maintaining an inventory. Finally, we will focus on the logistical tasks under the manager’s supervision: from artwork production to its delivery to the client.
Following this course you will gain a full understanding of what makes a successful and flourishing business. We will also learn from common mistakes so that you can establish a reputable and long-lasting art gallery.
*Prices include VAT
Image: Author of the shown artwork: Rita Rohlfing Author of the photograph of the shown artwork: Andreas Mesli Both authors must be named., CC BY-SA 4.0, via Wikimedia Common
